2012 S2-01 I&E Blog
Tuesday 2 October 2012
Information for Tan Kah Kee Award
The link for the Tan Kah Kee Award here.
The Rules and Regulations here.
Do explore the 'Past Winners and Winning Projects' to get an idea of the competition standard.
Interested students (individual or max. group of 3) to email Mr. Hiap to indicate your interest.
Category: Student (under 19 yrs)
Date Due: to be advised (to email Mr. Hiap)
Monday 6 August 2012
I&E Marketing Proposal (BLACK HOUSE) Lovy Mark Toby Gail Jonathan Wei Siew
Service Name : Oppa Hair Spa Services
Product description : It is a hair spa service for girls to make their hair silky and smooth~
Target Audience : Girls (all age)
Marketing Proposal Blue House ( Sandy, Mavis, Shawn kit, Yi De and Ryan )
Tagline : It's worth sweating for
Product Name : C.A.P ( Calling all professionals )
Product description : Hat that is cool and stylist that it is so worth to be sought for by everyone by going greater heights, thus to sweat for.
Target Audience : Teenagers and young adults
Monday 30 July 2012
Marketing Project(Ruoyu, Ying Liang, Gladys, Ishani, Jiajun)
Company Name: ColdHot Fusion Inc.
Tagline: Odorless . Dry . Cool
With the current issue of Climate Change, the temperature is constantly rising. Thus our company will be selling clothes that will fashionable and also comfortable to wear in our current warm climate.
Our target audience will be mainly people in South-East Asia, or where ever the weather is hot and humid. One of our special services will be that our customers will be able to choose the sizes and designs of their t-shirts online.
Website Link: http://coldhotfushion.tumblr.com/
Marketing Project (Nina, Yi Chieh, Kai En, Matthew)
Company Name: ExcelCamp
Target Audience: Anybody who wants to get better at the sport.
Marketing Technique: Video
Marketing Service (Foot Massage)
By : Red House ( Jia Qi , Qian Hui , Abhi , Owen )
Thursday 26 April 2012
Branding(Yi Chieh, Sandy, Jiajun)
Brand: Unbound Café (Un bon café)
Tagline: Unbound yourself, have some coffee~
Similar Business: Starbucks
Branding Strategy: The original name of Starbucks was Pequod, from the book Moby-Dick. But this was rejected by its co-founders. Thus, they named their cafe after the coffee-loving chief mate on the Pequod, Starbuck. They sell freshly-brewed coffee and coffee-brewing products. Starbucks' branding strategy is very unique as you rarely see Starbucks advertisements on television or on newspapers. It is so famous because it places a huge emphasis on its coffee quality. It also innovated a lot of different types of coffee.
BRANDING(Matthew, Jonathan, Jia Qi)
BRAND: AUDIRE
TAGLINE: For me and none for you
SIMILAR BUSINESS: Beats
BRANDING STRATEGY: Using famous artistes to promote
TAGLINE: -
Its products have been primarily manufactured and developed with electronics Monster Cable. Beats primarily relies on celebrity endorsements.
With Monster handling production of the products, Jimmy Iovine and Dr. Dre were now free to handle promoting the new line. Beats would primarily rely on celebrity endorsements, particularly by popular musicians, to help promote market the new line.
HTC acquired a 51% majority share in Beats.This granted HTC exclusive rights to manufacture mobile phones with Beats-branded audio systems,
BRANDING (Owen, Lovy, Toby)
Brand: Lovy
Tagline: Lovely fashions for you.
Similar Company: UNIQLO
Branding Strategy: UNQLO stands for Unique Clothing. Their products follow their brand name. Their T-shirts are called UT, short for Unique T-shirts, where as UU stands for Unique Underwear. This gives their product a strong identity. They are a new Japanese Company that offers unisex casual high-quality clothing at reasonable prices for all kinds of people of all ages.
UNIQLO is continuously developing products of exceptional quality, in order to “create clothing with new and unique value and to satisfy customers worldwide.”
UNIQLO is forging ahead with its strategy to open global flagship stores in major cities around the world. New global flagship stores in Taipei, New York Fifth Avenue and Seoul in fall 2011 have successfully boosted UNIQLO's brand appeal in their respective markets.
http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html
http://www.fastretailing.com/eng/group/strategy/tactics.html
BRANDING (Chan Shawn Kit, Abhimanyu Arora, Qian Hui)
BRAND: YUKien
TAGLINE: Tunes 4 you!
SIMILAR BUSINESS: HMV
BRANDING STRATEGY:
• The trademark image comes from a painting by English artist Francis Barraud, A.R.A. and titled His Master's Voice. It was acquired from the artist in 1899 by the newly-formed Gramophone Company which is now the HMV company.
(Quoted from HMV)
• Acknowledging that our core markets for packaged media are changing, rebalancing our store space and range to maximise sales of high-growth portable digital technology products.
• Evolving HMV as a broad-based entertainment brand, by developing our activities in HMV Live, HMV Tickets and 7digital. In our Live venues and festivals we are driving utilisation, occupancy and in-venue spend per head.
• HMV Tickets supports and enhances our venues and festival business and is an attractive partner for promoters of events at third-party venues wishing to sell tickets quickly to our large entertainment customer base.
• HMV is planning a raft of digital marketing initiatives to halt the decline of its struggling high street business.
• HMV is gearing up to launch a six figure campaign to promote its new format technology stores, in a bid to reverse its declining sales in the run up to the Christmas trading period.
Branding (Ng Ying Liang, Wang Ruoyu, Mark Tay Hao Yang
Brand: Elinix
Tagline: Magic Does It All/Feel The Magic/Magic At Your Toe Tips
Similar Business: ASICS
Branding Strategy:
-Onitsuka(Founder of ASICS) became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes
-ASICS produces professional footwear and sports equipment designed for football, running,netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.
-In recent years their running shoes have often been ranked among the top performance footwear in the market
-ASICS introduced a number of high-tech innovations in the 1990's and established itself as a technological leader in the industry: DuoSole, AHAR Hell Plug, Trusstic System, Wet Grip Rubber, RhynoSkin, and DuoMax. In 1994, ASICS introduced the successful GEL-KAYANO which became the benchmark in its class.
Branding (Gladys, Mavis and Ishani)
Brand : Donfe
Tagline :The world is so round !
Similar Company : J.Co
Branding Strategy : Wide range of products sold in the shop to make it a one stop cafe. Interesting names of products and ingredients used are top quality ones that empasises on health. Website of company is appealing to the audience and interesting interface. Promote activities to help the society and enriches children's learning by hosting the J.Co Safari and J.Co reach out.
Website : http://www.jcodonuts.com/
Suggested ideas
F&B - donuts, cafe - selected
Technology retail store
BRANDING (Wei Siew, Nina)
Brand: iTurtle
Tagline: Stronger, harder
Similar business: Acer
Branding strategy:
-being simple and easy to use
-simplify my life through technology
-multi-brand strategy
-avoid brand overlapping and communicate coherently both internally and externally (to employees, the channel, end users and investors)
-communicate with diverse social-demographic groups
Thursday 5 April 2012
Wednesday 7 March 2012
Important Datelines
9 MARCH TO 25 MARCH : 1) Model / Prototype to be done
2) Presentation to be prepared
29 MARCH : Touch up model / prototype , presentation
5 APRIL : Presentation
Thursday 9 February 2012
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
Of course, it is not possible for wheelchairs to go up or down stairs. Wheelchair lifts are already implemented in many areas, but they are usually only used in official places such as auditoriums and clubhouses. But since many wheelchair users are elderly, they usually do not attend functions or talks. That is why it is more important to implement wheelchair facilities in other places, such as HDB flats and markets. But of course, this would be very expensive if we used wheelchair lifts, or we may even need to build another lift reserved for the wheelchair-users, thus I am looking for an alternative solution.
There are many wheelchair users in the world. The wheelchair-users will be affected because it will be difficult for them to access places. Many of these wheelchair users may be elderly because as people age, their legs weakens. With the aging population in Singapore, without efficient wheelchair facilities, the elderly population will not have access to many different places.
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
- What is your problem?
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
- What is the problem?
- How big is the problem?
- How will it impact society if it is not solved?
- Why does the problem exist?
- What is the root cause?
By: Ishani Saha
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
The problem that I have identified in the surrounding environment is the black connectors situated beside the chairs in SST are injuring and obstructing to students in the daily life.
How big is the problem?
- All the students in SST would put themselves in danger while they are seating in their classrooms to have their lessons. The chairs with the black connectors are mostly situated in the classrooms in SST new campus. While they slip into their seats or get out of their seats in a hurry, the narrow space in between the chairs and the row of tables behind them would maximize the risk of getting lacerated. The problem will affect anyone who uses the chairs and has skin contact with the black connector.
How will it impact the society if it is not solved?
If the problem is remained unsolved the company producing the chairs will continue to produce more of such chairs. Other organizations or schools will order chairs with the obstructing black connector and maximize the risk of having more people nationally who will get injured and lacerated. If childcare centers order these chairs, young children may play on the chair and get injured or hurt accidentally in other parts of the body like (eyes, arms). If the problem stills goes on, the company will receive more negative complaints about the black connector situated permanently to the side of the chair.
Once the clients of the company who sells the connecting chairs got to know of the problems that it has been causing the problems among the users of the chairs, they would probably not purchase or reject the orders of the connectors chairs in the near future or immediately. This may cause disruptions to the progress in the production in the factory and result in major losses to the selling company.
Why does the problem exist?
The problem exist with people being to rushing and hurrying in their actions that they accidentally brush their body against the sharp edges of the connector while exerting too much of a force. SST students that wears skirt/shorts that exposes the knee part of the body while lifting his/her leg to try to get in the chair. The black connector at the side of the chair is too fat and big which gets in the way of people when they are trying to get on the chair.
What is the root cause?
The root cause is the sharp edges The black connectors bears sharp cutting edges that plastic made items normally do display. Sometimes, part of the black connector has bits of plastic sticking up at the edges of the connector making it sharp, maximizing the chance of someone injuring himself.
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
What is the problem?:
Problem: people are getting burnt by their cooking stove.
How big is your problem?:
It can be rather big. This problem applies to almost anybody who cooks.
How will it impact society if it is not solved?:
It may cause more people to suffer from burn injuries, the average person gets burnt at least once every month, and over a huge population? A lot of people would get burnt and getting burnt is an unpleasant experience, it also affects productivity.
Why does the problem exist?:
The main reason is of people’s carelessness, they may be thinking of something else, concentrating else where and they get burnt. Even professional chefs at least get burnt once a year.
What is the root cause?:
Heat energy is required to cook, stoves provide the energy and that is what cooks food. However it also harms people if they accidentally expose themselves to it. It happens even on electric stoves when people contact the surface, however there is a lesser chance of getting burnt.
--Ryan
Problem: people are getting burnt by their cooking stove.
How big is your problem?:
It can be rather big. This problem applies to almost anybody who cooks.
How will it impact society if it is not solved?:
It may cause more people to suffer from burn injuries, the average person gets burnt at least once every month, and over a huge population? A lot of people would get burnt and getting burnt is an unpleasant experience, it also affects productivity.
Why does the problem exist?:
The main reason is of people’s carelessness, they may be thinking of something else, concentrating else where and they get burnt. Even professional chefs at least get burnt once a year.
What is the root cause?:
Heat energy is required to cook, stoves provide the energy and that is what cooks food. However it also harms people if they accidentally expose themselves to it. It happens even on electric stoves when people contact the surface, however there is a lesser chance of getting burnt.
--Ryan
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
By Owen Ong .
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
- What is the problem?
- How big is your problem?
- How will it impact society if it is not solved?
- Why does the problem exist?
- What is the root cause?
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
Sunday 5 February 2012
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
Friday 3 February 2012
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
BY
NG YING LIANG
Thursday 2 February 2012
PROBLEM IDENTIFICATION
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
- toby gail s201
- (UPDATED FEB 9)
- What is the problem?
- How big is your problem?
- How will it impact society if it is not solved?
- Why does the problem exist?
- What is the root cause?
What is innovation? -Ryan,Mark,Kai En, Shawn Kit
Innovation is like a dough, it can be molded and shaped from an original one into a brand new, refreshing and unexpected outcome that makes sense the moment is fully completed.
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
5 questions
- What is your problem?
- How big is your problem?
- How will it impact society if it is not solved?
- Why does the problem exist?
- What is the root cause?
My problem is ACTA(Anti-Counterfeiting Trade Agreement). ACTA is a very very very(notice on the emphasis on very) big problem. On the surface, ACTA looked like they’re trying to protect intellectual property, its suppose to prevent people from making fake copies of something. The dictionary says counterfeiting is fraudulent imitation of something else, but when a file is copied on the internet, it is exactly the same as the original, it’s just sharing, and the original file is still there.
They are trying to take over the internet. Although their name is called a ‘Trade Agreement’ but they intend to do more than that. Last year, Singapore’s government signed the treaty with ACTA behind our backs. Deciding laws by themselves. ACTA wants to monitor what we do, and our freedom of speech would be destroyed ultimately. Their aim is to ‘police’ us in every single thing we do online. Not only that, for example, you learn a recipe on how to cook a delicious chicken, and you went home and shared this with your wife, but under ACTA, both of you are now criminals because you shared information free of charge, you may think that no one would know about it since its private at home, but ACTA surveys your communication line as well just in case, so you lose all civil rights and liberties
Your ISP(Internet Service Provider) will be forced to open up and inspect every data package and look for copyrighted information. That means that sending an mp3 file through email, uploading a video using copyrighted music, you’re wrong and you could be fined or sent to prison. You may think this benefits singers, music producers, but they also lose from this, because they’re now held by the same rules. Ideas can no longer be refined any further. This censorship, may cause you to lose your facebook or twitter account.THIS is just a fraction of how big the problem can really impact us. Worse of all, you’ll lose your freedom of speech. So yes, we’re all criminals now. They probably haven’t taken action yet, thats why we’re all still sitting here.
The reason why ACTA exists is very simple, it is created by the people who benefitted from this are the people called the Content Mafia which includes media publishing companies, by solving the internet problems that threaten their business model. The root cause of ACTA, the people who wants to control the internet.
-Yi De-
What is innovation?
Innovation could be described as a basketball. People would try ways just for the ball to enter the hoop. After weeks after weeks, people would create innovative ways for it to enter the hoop awesomely. Like Dunk and Chop.
Jia Qi, Owen and Jonathan
WHAT IS INNVOATION
Innovation is like a myopia. The eye is like the market while the spectacle is your idea. You have to get the get the correct pairs of spectacles to fit your eye so it means that you have to have the rgith idea which can be accepted by the market:)
BY
RUOYU,YING LIANG
What is innovation?
Innovation is the process by which an idea or invention is translated into a good or service for which people will pay, or something that results from this process.
Innovation is like a projector, where your learning device is a thought or idea. The projector is a process which allows you to implement your idea and show it to the whole world.
What is innovation
Innovation is a key, it enables you to unlock doors for more opportunities and a better future.
Nina Ishani Toby
Wednesday 1 February 2012
INDIVIDUAL PROBLEM IDENTIFICATION WRITE-UP
Wang Yi Chieh
What is Innovation?
What is Innovation: Innovation is like a chameleon. It changes when given different chances like a chameleon changing its color. It is hard to spot too.
Thursday 12 January 2012
I & E Groupings
- Sandy Khoo
- Chung Yi De
- Abhimanyu Arora
Group B:
- Chan Shawn Kit
- Lam Jiajun
- Wang Yi Chieh
Group C:
- Owen Ong
- Poon Jia Qi
- Jonathan Foo
Group D:
- Mark Tay
- Wang Ruo Yu
- Ng Ying Liang
Group E:
- Gladys Foo
- Mavis Cheng
- Ishani
Group F:
- Kai En
- Ryan Tan
- Toby Gail
Group E:
- Matthew Yap
- Lovy Lim
- Lee Qian Hui
Group G:
- Nina Ding Lin
- Liew Wei Siew