Thursday, 26 April 2012

BRANDING (Wei Siew, Nina)

Business: Computers
Brand: iTurtle
Tagline: Stronger, harder
Similar business: Acer
Branding strategy: 
-being simple and easy to use
-simplify my life through technology
-multi-brand strategy
-avoid brand overlapping and communicate coherently both internally and externally (to employees, the channel, end users and investors)
-communicate with diverse social-demographic groups 

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