Business: Cafeteria
Brand: Unbound Café (Un bon café)
Tagline: Unbound yourself, have some coffee~
Similar Business: Starbucks
Branding Strategy: The original name of Starbucks was Pequod, from the book Moby-Dick. But this was rejected by its co-founders. Thus, they named their cafe after the coffee-loving chief mate on the Pequod, Starbuck. They sell freshly-brewed coffee and coffee-brewing products. Starbucks' branding strategy is very unique as you rarely see Starbucks advertisements on television or on newspapers. It is so famous because it places a huge emphasis on its coffee quality. It also innovated a lot of different types of coffee.
Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts
Thursday, 26 April 2012
BRANDING(Matthew, Jonathan, Jia Qi)
BUSINESS: Earpieces and Earphones
BRAND: AUDIRE
TAGLINE: For me and none for you
SIMILAR BUSINESS: Beats
BRANDING STRATEGY: Using famous artistes to promote
TAGLINE: -
Its products have been primarily manufactured and developed with electronics Monster Cable. Beats primarily relies on celebrity endorsements.
With Monster handling production of the products, Jimmy Iovine and Dr. Dre were now free to handle promoting the new line. Beats would primarily rely on celebrity endorsements, particularly by popular musicians, to help promote market the new line.
HTC acquired a 51% majority share in Beats.This granted HTC exclusive rights to manufacture mobile phones with Beats-branded audio systems,
BRAND: AUDIRE
TAGLINE: For me and none for you
SIMILAR BUSINESS: Beats
BRANDING STRATEGY: Using famous artistes to promote
TAGLINE: -
Its products have been primarily manufactured and developed with electronics Monster Cable. Beats primarily relies on celebrity endorsements.
With Monster handling production of the products, Jimmy Iovine and Dr. Dre were now free to handle promoting the new line. Beats would primarily rely on celebrity endorsements, particularly by popular musicians, to help promote market the new line.
HTC acquired a 51% majority share in Beats.This granted HTC exclusive rights to manufacture mobile phones with Beats-branded audio systems,
BRANDING (Owen, Lovy, Toby)
Business: Boutique
Brand: Lovy
Tagline: Lovely fashions for you.
Similar Company: UNIQLO
Branding Strategy: UNQLO stands for Unique Clothing. Their products follow their brand name. Their T-shirts are called UT, short for Unique T-shirts, where as UU stands for Unique Underwear. This gives their product a strong identity. They are a new Japanese Company that offers unisex casual high-quality clothing at reasonable prices for all kinds of people of all ages.
UNIQLO is continuously developing products of exceptional quality, in order to “create clothing with new and unique value and to satisfy customers worldwide.”
UNIQLO is forging ahead with its strategy to open global flagship stores in major cities around the world. New global flagship stores in Taipei, New York Fifth Avenue and Seoul in fall 2011 have successfully boosted UNIQLO's brand appeal in their respective markets.
http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html
http://www.fastretailing.com/eng/group/strategy/tactics.html
Brand: Lovy
Tagline: Lovely fashions for you.
Similar Company: UNIQLO
Branding Strategy: UNQLO stands for Unique Clothing. Their products follow their brand name. Their T-shirts are called UT, short for Unique T-shirts, where as UU stands for Unique Underwear. This gives their product a strong identity. They are a new Japanese Company that offers unisex casual high-quality clothing at reasonable prices for all kinds of people of all ages.
UNIQLO is continuously developing products of exceptional quality, in order to “create clothing with new and unique value and to satisfy customers worldwide.”
UNIQLO is forging ahead with its strategy to open global flagship stores in major cities around the world. New global flagship stores in Taipei, New York Fifth Avenue and Seoul in fall 2011 have successfully boosted UNIQLO's brand appeal in their respective markets.
http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html
http://www.fastretailing.com/eng/group/strategy/tactics.html
BRANDING (Chan Shawn Kit, Abhimanyu Arora, Qian Hui)
BUSINESS: Music Company. Trade of DVDs and CDs.
BRAND: YUKien
TAGLINE: Tunes 4 you!
SIMILAR BUSINESS: HMV
BRANDING STRATEGY:
• The trademark image comes from a painting by English artist Francis Barraud, A.R.A. and titled His Master's Voice. It was acquired from the artist in 1899 by the newly-formed Gramophone Company which is now the HMV company.
(Quoted from HMV)
• Acknowledging that our core markets for packaged media are changing, rebalancing our store space and range to maximise sales of high-growth portable digital technology products.
• Evolving HMV as a broad-based entertainment brand, by developing our activities in HMV Live, HMV Tickets and 7digital. In our Live venues and festivals we are driving utilisation, occupancy and in-venue spend per head.
• HMV Tickets supports and enhances our venues and festival business and is an attractive partner for promoters of events at third-party venues wishing to sell tickets quickly to our large entertainment customer base.
• HMV is planning a raft of digital marketing initiatives to halt the decline of its struggling high street business.
• HMV is gearing up to launch a six figure campaign to promote its new format technology stores, in a bid to reverse its declining sales in the run up to the Christmas trading period.
BRAND: YUKien
TAGLINE: Tunes 4 you!
SIMILAR BUSINESS: HMV
BRANDING STRATEGY:
• The trademark image comes from a painting by English artist Francis Barraud, A.R.A. and titled His Master's Voice. It was acquired from the artist in 1899 by the newly-formed Gramophone Company which is now the HMV company.
(Quoted from HMV)
• Acknowledging that our core markets for packaged media are changing, rebalancing our store space and range to maximise sales of high-growth portable digital technology products.
• Evolving HMV as a broad-based entertainment brand, by developing our activities in HMV Live, HMV Tickets and 7digital. In our Live venues and festivals we are driving utilisation, occupancy and in-venue spend per head.
• HMV Tickets supports and enhances our venues and festival business and is an attractive partner for promoters of events at third-party venues wishing to sell tickets quickly to our large entertainment customer base.
• HMV is planning a raft of digital marketing initiatives to halt the decline of its struggling high street business.
• HMV is gearing up to launch a six figure campaign to promote its new format technology stores, in a bid to reverse its declining sales in the run up to the Christmas trading period.
Branding (Ng Ying Liang, Wang Ruoyu, Mark Tay Hao Yang
Business: Shoes
Brand: Elinix
Tagline: Magic Does It All/Feel The Magic/Magic At Your Toe Tips
Similar Business: ASICS
Branding Strategy:
-Onitsuka(Founder of ASICS) became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes
-ASICS produces professional footwear and sports equipment designed for football, running,netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.
-In recent years their running shoes have often been ranked among the top performance footwear in the market
-ASICS introduced a number of high-tech innovations in the 1990's and established itself as a technological leader in the industry: DuoSole, AHAR Hell Plug, Trusstic System, Wet Grip Rubber, RhynoSkin, and DuoMax. In 1994, ASICS introduced the successful GEL-KAYANO which became the benchmark in its class.
Brand: Elinix
Tagline: Magic Does It All/Feel The Magic/Magic At Your Toe Tips
Similar Business: ASICS
Branding Strategy:
-Onitsuka(Founder of ASICS) became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes
-ASICS produces professional footwear and sports equipment designed for football, running,netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.
-In recent years their running shoes have often been ranked among the top performance footwear in the market
-ASICS introduced a number of high-tech innovations in the 1990's and established itself as a technological leader in the industry: DuoSole, AHAR Hell Plug, Trusstic System, Wet Grip Rubber, RhynoSkin, and DuoMax. In 1994, ASICS introduced the successful GEL-KAYANO which became the benchmark in its class.
Branding (Gladys, Mavis and Ishani)
Business : Food and Beverage
Brand : Donfe
Tagline :The world is so round !
Similar Company : J.Co
Branding Strategy : Wide range of products sold in the shop to make it a one stop cafe. Interesting names of products and ingredients used are top quality ones that empasises on health. Website of company is appealing to the audience and interesting interface. Promote activities to help the society and enriches children's learning by hosting the J.Co Safari and J.Co reach out.
Website : http://www.jcodonuts.com/
Suggested ideas
F&B - donuts, cafe - selected
Technology retail store
Brand : Donfe
Tagline :The world is so round !
Similar Company : J.Co
Branding Strategy : Wide range of products sold in the shop to make it a one stop cafe. Interesting names of products and ingredients used are top quality ones that empasises on health. Website of company is appealing to the audience and interesting interface. Promote activities to help the society and enriches children's learning by hosting the J.Co Safari and J.Co reach out.
Website : http://www.jcodonuts.com/
Suggested ideas
F&B - donuts, cafe - selected
Technology retail store
BRANDING (Wei Siew, Nina)
Business: Computers
Brand: iTurtle
Tagline: Stronger, harder
Similar business: Acer
Branding strategy:
-being simple and easy to use
-simplify my life through technology
-multi-brand strategy
-avoid brand overlapping and communicate coherently both internally and externally (to employees, the channel, end users and investors)
-communicate with diverse social-demographic groups
Brand: iTurtle
Tagline: Stronger, harder
Similar business: Acer
Branding strategy:
-being simple and easy to use
-simplify my life through technology
-multi-brand strategy
-avoid brand overlapping and communicate coherently both internally and externally (to employees, the channel, end users and investors)
-communicate with diverse social-demographic groups
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