Thursday, 26 April 2012

Branding (Ng Ying Liang, Wang Ruoyu, Mark Tay Hao Yang

Business: Shoes

Brand: Elinix

Tagline: Magic Does It All/Feel The Magic/Magic At Your Toe Tips

Similar Business: ASICS

Branding Strategy: 
-Onitsuka(Founder of ASICS) became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes

-ASICS produces professional footwear and sports equipment designed for football, running,netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.

-In recent years their running shoes have often been ranked among the top performance footwear in the market

-ASICS introduced a number of high-tech innovations in the 1990's and established itself as a technological leader in the industry: DuoSole, AHAR Hell Plug, Trusstic System, Wet Grip Rubber, RhynoSkin, and DuoMax. In 1994, ASICS introduced the successful GEL-KAYANO which became the benchmark in its class.

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