BUSINESS: Earpieces and Earphones
TAGLINE: For me and none for you
SIMILAR BUSINESS: Beats
BRANDING STRATEGY: Using famous artistes to promote
Its products have been primarily manufactured and developed with electronics Monster Cable. Beats primarily relies on celebrity endorsements.
With Monster handling production of the products, Jimmy Iovine and Dr. Dre were now free to handle promoting the new line. Beats would primarily rely on celebrity endorsements, particularly by popular musicians, to help promote market the new line.
HTC acquired a 51% majority share in Beats.This granted HTC exclusive rights to manufacture mobile phones with Beats-branded audio systems,